Category: Business

Creating a Successful Brand Ambassador Program

Word-of-mouth marketing remains one of the most effective tools at a company’s disposal; 74 percent of consumers identify word of mouth as one of their top points of influence. Rather…
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How to Buy a Business

Becoming an entrepreneur doesn’t always mean starting a business from scratch. In some cases, buying an existing business can be a much more appealing option. While the up-front costs of…
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How to Create a Successful Rebranding Strategy

A company’s brand influences how people perceive the company, how it interacts with customers and what values it emphasizes. But brands are not static; they can evolve over time. When…
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How to Create Effective Focus Group Questions

Focus groups are an important part of understanding how to make your product appeal to potential customers and how to communicate its appeal to them. A focus group is a…
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How to Launch an App: An Entrepreneur’s Guide

Creating and launching apps is a thriving business — more than 1,000 apps on average are submitted to the Apple App Store per day. In 2015, the App Store had…
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Mastering the Delegation Process

As a manager, your time is both valuable and in high demand. Managers who concentrate on excelling at high-level strategy and project management are vital to a company’s success. That’s…
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Mobile Moguls: What the Web’s Most Successful Apps Get Right

The number of mobile applications on the market has been steadily on the rise for the past decade, with growth expected to continue. More businesses are recognizing the value of…
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The 5 Most Critical Business Communication Skills for Getting Ahead

The National Association of Colleges and Employers’ Job Outlook 2016 survey listed leadership, teamwork and communication as the top three most valuable skills for employees. Communication is the cornerstone of…
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The New Manager Checklist: A Guide for New Managers

If you’ve recently been promoted to your first management position, you know how exciting — and overwhelming — it can be. As a new manager, you have more influence and…
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